Our Story

Susan Ellman & Ellen Davis and their fruit gift baskets

The Birth of the Fruit Arrangement Industry

Susan Ellman and Ellen Davis began Incredibly Edible Delites, Inc. in 1984, as a cottage industry in their own kitchens. What started out as a great party idea quickly grew into a healthy, exciting, delectably delicious alternative to sending flowers. FruitFlowers bouquets can be found in hospital rooms or nurses stations, on conference tables or cocktail tables, delighting and impressing.

Word of these delicious arrangements has spread far and wide causing Incredibly Edible Delites, Inc. to grow.  Incredible Franchise Corporation was formed when the first franchise location opened in September 1993 in Westville, New Jersey. Since that time, the company has blossomed into a multi-franchise, coast-to-coast organization.

FruitFlowers has redefined the fruit basket. Instead of the traditional apples and oranges stacked in a pyramid design, picture a floral bouquet made entirely out of freshly cut summer fruit. This is a real palate-pleaser throughout the year!


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