50 Interesting Flower Delivery Statistics for 2022

Flowers are more popular than ever, not only for holidays and other special occasions, but for home and office decoration, gardening, and “just because.”

If you’ve ever wondered where your flowers come from, who purchases them, and which flowers are most popular, read on! We’ve got 50 interesting statistics about flowers and flower deliveries in the U.S. and around the world, including:

Flower Production Statistics

Flower Production Statistics

  1. The Netherlands is the leader in exporting cut flowers and flower production. In 2019, they exported over 40% of all cut flowers globally. Germany came in second in flower production and France third.
  2. Worldwide, the flower industry is growing. The global ornamental plants and flower market is projected to continue growing, to an estimated $57,400 million globally by 2024.
  3. Most of the flowers sold in the United States (80%) are imported from other countries, including Colombia, Ecuador, the Netherlands, and Canada. Supporting local growers means getting flowers that are fresher and last longer, plus it helps boost the community’s economy.
  4. The most imported flowers into the U.S. include roses, Gerbera daisies, carnations, orchids, tulips, and lilies.
  5. The market size of the plant and flower growing sector in the U.S. reached $15.23 billion in 2020, reflecting an increase over the previous year’s size of $14.18 billion.
  6. Florida accounts for nearly one-quarter of flower production in the U.S. When considering the production of all types of flowers in the U.S., including bedding and garden plants, foliage plants, potted flowering plants, cut flowers, and more, Florida represents 24 percent and the highest share of the total wholesale crops value. California is second with 21 percent, and Michigan follows with 11 percent.
  7. When it comes to potted flowering plants alone, California is the top producer, followed by Florida. California is also the leading producer of cut flowers, accounting for 69 percent of the total cut flower value.

Consumer Trends on Buying Flowers

Consumer Trends on Buying Flowers

  1. When it comes to flower-buying trends, consumers purchase outdoor bedding and garden plants most often. Buying fresh flowers is second, and buying flowering, greenhouse plants come in third.
  2. Women account for the largest portion of flower purchases. Women are the largest consumers of flowers, with almost 80 percent of flower sales attributed to female customers.
  3. Men and women differ in their cut flower color preferences. Women used a more diverse color palette, while men were more likely to choose red. On Valentine’s Day and anniversaries, though, both genders preferred red over other colors. And both were more likely to select peach/pink flowers over other colors for Mother’s Day.
  4. More people are buying flowers online. Between 2015 and 2020, increasing demand for online-based services helped support the growth of the flower industry. The COVID-19 pandemic slowed that down for a time, but growth is expected to return as the economy recovers. In 2022, the online flower shop market size was $5.3 billion.
  5. More consumers are buying flowers as a form of self-care. The Society of American Florists (SAF) says that flowers are becoming increasingly popular for self-care, as more consumers are purchasing flower subscriptions or placing regular orders—not for a particular holiday or special occasion, but simply to beautify their home or office.
  6. Buying flowers makes people feel happier—and so does receiving them. 80% of Americans report that they feel happier after receiving flowers, but even more (88%) feel happier after giving them.
  7. Supermarkets are the most common purchase location for flowers. In a National Gardening survey, researchers found that the most common purchase locations for cut flowers and flower arrangements that are grown within the U.S. or locally grown were supermarkets (32.5%), discount stores (28.6%), retail flower shops (26.1%) and farmers’ markets (23.8%).
  8. The United States is the biggest consumer of cut flowers in the world, spending $1.83 billion annually. Coming in second is Germany, then the United Kingdom.
  9. When asked what matters most in their flower purchases, most participants in one survey said flower quality and freshness. Following that were product guarantees and convenience and ease of ordering.

Why People Buy Flowers

Why People Buy Flowers

  1. Over 60% of flower sales are bought for the person buying them. Women like to purchase them for home décor, for instance, or just to brighten the day.
  2. While men mostly buy flowers for romantic reasons, women buy them to show care to mothers, friends, children, and sweethearts. On Valentine’s Day, they even treat themselves.
  3. Surprisingly, consumers who buy flowers are more likely to purchase them for several reasons other than special occasions like Valentine’s Day or Mother’s Day. Most of the time, they buy them for no special occasion at all. At other times, they’ll get them for birthdays, home decoration, and sympathy/memorial purposes.
  4. Each generation has specific buying trends when it comes to flowers. Baby boomers (born 1946-1964) purchase with the intent of gift-giving. Generation X individuals (born 1965-1980) are more likely to purchase them regularly as traditional gifts or for pick-me-ups and home decoration. Generation Y individuals (1981-1994) are more likely to buy individual flowers as opposed to mixed bouquets but are also the least emotionally attached to flowers of the three groups.
  5. In a survey by We Love Florists, the number one reason people received flowers was for birthdays. The second most popular reason was “just because.”

Statistics by Flower Type

Flower Statistics

  1. Ecuador is the biggest producer of roses. Nearly three-quarters of the flowers exported by the country are roses. They also are said to have the biggest and brightest roses.
  2. The Netherlands is known for its high-quality tulips. The flowers originated in Turkey, but people generally associate them with the Netherlands.
  3. Roses remain the most popular flowers for weddings. They are not only classic and beautiful, but they are available year-round and can be a budget-friendly option for wedding flowers.
  4. Roses are also the most popular flower for Valentine’s Day. In 2019, they made up 84 percent of the total flowers purchased, with red roses being the most popular at 69 percent.
  5. Other types of flowers are popular in the U.S. as well. While roses are one the most popular types of flowers purchased in the U.S., other popular blooms include tulips, lilies, daisies, orchids, iris’, carnations, sunflowers, and hydrangeas.
  6. Petunias are the most-purchased annual flower. Gardening company Breck’s conducted a study in 2019 on the most popular flowers in America by state. They analyzed the sales revenue of three different types of flowers sold, including bedding/garden annual flowers, potted flowering plants, and cut flowers. The results showed that petunias are the best-selling bedding annual flower in the country, with Ohio selling the most.
  7. The best-selling potted plant in 2019 was the orchid by far, with annual sales reaching $86.3 million. California sells the most.
  8. Tulips were the best-selling cut flowers in the U.S. in 2019, with an annual sales revenue of $65.3 million. Out of any other state, Washington sells the most cut tulip stems, with reported annual sales of over $13 million.
  9. Peonies are the favorite flower of many. In a survey by We Love Florists, respondents said that their favorite flower was the peony, followed by the rose, sunflower, and Gerbera Daisy.

Statistics on Artificial Flowers

Artificial Flower Statistics

  1. Artificial flowers are becoming more popular. In 2019, the export of artificial flowers, foliage, and fruit from China rose 0.9 percent compared to the previous year.
  2. The majority of silk flowers are produced in China. Other producers include Thailand and Honduras. In terms of consumption, North America and Europe are leading the market.
  3. Reports indicate that the value of the artificial flower and plant industry in the United States will increase to almost $400 million by 2025. This is likely because of the improvement in the quality of these “fake” flowers. They now look just as real as their actual counterparts.
  4. Fire retardant and weather-resistant artificial flowers are popular among professional consumers. According to Fortune Business Insights, professional consumers such as gardens, hotels, and others largely seek to purchase fire retardant and weather-resistant artificial flowers for decoration purposes.
  5. Research from Blooming Artificial found that when it comes to artificial plants, most people can’t tell the difference between them and the real thing. Their findings showed that on average, about 49 percent of the time, people thought that real plants were fake. About 40 percent of the time, they thought fake plants were real. The 55-64 age group was the best at knowing the difference, getting 56 percent of the answers right on average.

How People Feel About Flowers

How People Feel About Flowers

  1. Flowers are memorable. According to the Society of American Florists, 89 percent of people say they remember the last time they gave someone flowers, while 77 percent of women say they remember the last time someone gave them flowers.
  2. Flowers have an emotional impact. According to a study of participants’ behavioral and emotional responses to receiving flowers, the results showed that the blooms had an immediate impact on happiness. They also had a long-term effect on moods, helping receivers feel less depressed and more satisfied.
  3. Men like flowers too. In a study conducted at Rutgers University, researchers found that men who received flowers demonstrated increased social interaction and happiness. They showed increased eye contact in conversation and produced more and truer smiles than men who didn’t receive flowers.
  4. Flowers help reduce stress. If you or someone you know is stressed out, the solution may be as simple as a bouquet. In a 2018 study, researchers found that adding flowers to indoor environments resulted in a statistically significant stress reduction.
  5. Flowers boost well-being in seniors. Seniors must face a lot of challenges related to aging. Flowers can help. In one study, researchers sent some seniors flowers but not others. They found that those who received flowers showed a significant increase in happiness and positive moods and that they also performed higher on everyday memory tasks.
  6. Flowers improve workplace productivity. If you want to get more work done at the office, consider adding flowers. In a Texas A&M study, researchers found that adding flowers and plants to the workplace environment improved productivity, innovation, and creative problem-solving.
  7. Unexpected flowers almost always bring a smile to the receiver’s face. According to the results of a national survey, both men and women felt this way, with 71 percent of women saying that it made them smile and 49 percent of men agreeing.
  8. Most Americans (65%) feel special when receiving flowers. Most believe a gift of flowers has a special meaning, unlike any other gift.

Statistics About Florists and Flower Shops

Statistics about Florists and Flower Shops

  1. According to estimates, there are over 32,000 florists currently employed in the U.S. Over 77% of those are women.
  2. Floral shops should consider doing more on social media. In one survey, most participants stated they never see their local flower shop on their social media feed.
  3. In a survey of floral professionals, most specialized in weddings. Ninety-five percent identified weddings as the primary focus of their business.
  4. In another survey of florists, investigators found similar resultsmost shops focused on weddings and events. The next largest group included those who did an even mix of retail work and weddings.
  5. Local florists continue to be the most popular when it comes to consumers. In one survey, 63 percent bought fresh flowers as gifts “most often” from a local florist compared to other outlets.
  6. Consumers want to see more balloons, greeting cards, and other items in floral shops. When asked what else consumers would like to see floral shops offer (besides flowers), popular answers included sweets, balloons, candles, skincare, and greeting cards.
  7. Over half of Americans care about where their flowers come from. In one survey, 58 percent of respondents said that it was very or somewhat important that the flowers they purchase are locally grown.

The flower delivery industry isn’t going anywhere anytime soon. These statistics provide interesting insight into the trends in flower production, flower delivery, and consumer interests.

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